Alix Waldron: Director of New Stadium Development: 

Alix has spent the past eight years at Everton Football Club focusing on the delivery of the new stadium.

A Graduate in Accounting at Durham University and qualified ACA, she originally joined the Club in 2017, following five years in Financial Audit at KPMG.

Alix’s initial role in the stadium team, as Stadium Development and Project Manager, saw her heavily involved in the public consultation, planning, design development and budgeting for the stadium, at Bramley-Moore Dock.

She was appointed Principal Lead in the project in 2022, shortly after construction began on the £800m stadium on Liverpool’s historic waterfront.

As main liaison with the construction partners and contractors, her comprehensive duties have involved choreographing the “ready for operational” plan during the four-year build and ensuring the project was delivered on time and budget.

Alix was duly appointed as Director of New Stadium Development in March 2024 and continues to manage the operations team at the 52,769-capacity stadium.

With a steadfast commitment to innovation in customer experience, my tenure at Riptide Partners has been marked by spearheading venue technology advancements leveraging both customer and employee feedback. We've cultivated a seamless integration between CX and other enterprise systems, enhancing both operational efficiency and customer satisfaction. My role as Vice President is a testament to my capacity for strategic leadership and process improvement, skills honed through rigorous experience and a Six Sigma Black Belt certification.

At Madison Square Garden, collaboration across operations was key as I partnered with various departments to fulfill technology requirements, ensuring our iconic venues remained at the forefront of industry standards. My analytical acumen, honed through years of hands-on experience, has positioned me to effectively lead teams in creating scalable, repeatable processes that drive results and foster an environment of continuous improvement.

Matt joined AEG almost two decades ago and is responsible for the growth and development of premium hospitality and seating products at The O2 and more recently, the wider AEG International portfolio.

With a strong background in premium sales, venue strategy, and customer experience, he works to create innovative premium offerings that drive commercial performance and enhance fan engagement.

Core to his leadership is a particular focus on evolving customer expectations, revenue optimisation, and the future of premium experiences in live entertainment.

Previous to joining AEG and The O2, Matt has worked at other iconic venues including Twickenham Stadium, Wembley arena and the original Wembley Stadium.

Laura Chiplin is Major Stadium Events & EURO 2028 Director at Tottenham Hotspur Football  Club, responsible for setting and delivering the long-term strategy that positions Tottenham  Hotspur Stadium as a high-performing global entertainment venue. 

Laura leads the commercial strategy and delivery of the stadium’s non-football major events  programme, optimising up to 30 large-scale events per year. This programme is central to the  Club’s commercial model, generating material revenues that are reinvested directly into the  First Team and wider football operations. 

Since joining the Club in 2018, Laura has delivered a series of strategic initiatives that have  significantly strengthened the stadium’s global profile and year-round appeal. She coordinated  the successful bid for Tottenham Hotspur Stadium to be selected as a host venue for UEFA  EURO 2028, leading cross-functional teams and stakeholder engagement to secure the  stadium’s inclusion in the tournament. 

Alongside major events, Laura established a portfolio of visitor attractions beyond matchdays,  overseeing the launch of Stadium Tours and The Dare Skywalk, and leading the end-to-end  development of F1 DRIVE – London, the world’s first in-stadium electric karting experience,  created in partnership with Formula 1®. From concept to launch, she led the full lifecycle of the  project, delivering a globally recognised attraction that redefined what a multi-use stadium can  offer. Following its success in London, F1 DRIVE has since expanded internationally with a new  concept in Las Vegas. 

Under Laura’s leadership, Tottenham Hotspur Stadium has become a leading global destination  for elite sport and live music, delivering a commercially significant programme of major events.  This includes headline boxing featuring Anthony Joshua, Tyson Fury, and Chris Eubank Jr., high profile rugby fixtures such as Saracens’ annual showpiece games and European Professional  Club Rugby tournaments, alongside landmark concerts by Lady Gaga, Travis Scott’s record breaking UTOPIA – Circus Maximus Tour (2024), and Beyoncé’s sold-out stadium residencies on  the Renaissance World Tour (2023) and Cowboy Carter Tour (2025). 

With over 12 years’ experience across major events, culture, and visitor attractions, Laura has  held senior roles at leading London institutions including the V&A Museum and the Barbican,  where she led large-scale transformations of the visitor experience across complex, multi-site  operations. 

Dan Cook is Head of Ticketing at the Welsh Rugby Union, with over 18 years’ experience in customer experience, digital innovation, and operational strategy, including six years dedicated to ticketing at Principality Stadium. In this role, he oversees the full ticketing journey from purchase to event day, ensuring a seamless and inclusive experience for fans at one of the world’s most iconic sporting and entertainment venues, which has hosted major events such as Grand Slam Rugby clashes, blockbuster concerts from global superstars like Coldplay, Beyoncé, The Rolling Stones, and most recently the opening nights of the eagerly anticipated Oasis Live 25 world tour.

Under his leadership, the WRU ticketing team has delivered a number of industry-leading initiatives, including the launch of a seamless digital ticketing journey and the creation of an online help centre that now supports 1.5 million visitors annually. Most notably, the introduction of fully bespoke accessible supporter guides setting a new benchmark for inclusivity and was recognised with an ESSMA Stadium Award. He has also presented at the House of Lords on the transformative power of sport and its ability to create opportunities for individuals and communities.

Alongside his work at WRU, Dan is COO of Different Breed, a platform that delivers a suite of fan experience tools designed to provide world-class accessible experiences for everyone. The company helps venues and events make experiences accessible, advance EDI goals, meet accessibility compliance, and reduce support cases substantially through insights, customisation, and inclusive design.

Claire is a commercially driven procurement leader with extensive experience delivering large-scale capital and operational projects within elite sport. Over the past four years at Everton Football Club, she has played a key role in the successful delivery of procurement requirements for the Club’s new stadium.

Joining in 2022 as Senior Procurement Manager, Claire was promoted to Head of Procurement in 2024, where she led the sourcing and delivery of FF&E,  OS&E and major service contracts across all departments. She ensured operational readiness, secured best value through strategic supplier management and delivered complex procurement programmes on time and within budget.

In April 2026, Claire was appointed Head of Operational Procurement , with responsibility for leading procurement, contract management and operational support to the Director of Stadium Operations, for one of the most significant new venues in UK sport.

With over 12 years of experience across Premier League football and major live entertainment venues, Stephannie specialises in launching world-class venues, building premium experience functions, and transforming high-value revenue streams at scale.

She is currently Director of Premium at Co-op Live, where she has led premium operations in a complex, high-pressure launch environment. In this role, she oversees a multi-million-pound premium portfolio, including the creation of new revenue streams and ownership of a large premium member base.

During her time at Co-op Live, Stephannie has also consulted on behalf of OVG for the opening of Everton FC’s Hill Dickinson Stadium, supporting premium strategy and venue launch delivery.

Previously, Stephannie spent over nine years at Liverpool FC, where she played a key role in premium hospitality, high-value contract management, and the delivery of elevated matchday and concert experiences.

Her expertise spans premium commercial strategy, waterfall ticketing models, yield optimisation, fan experience and retention, underpinned by robust CRM and sales infrastructure. Stephannie leads high-performing, cross-functional teams across account management, sales, and service delivery, consistently delivering large-scale events while elevating the end-to-end premium guest experience.

Clodagh Fleming is Business Development Manager for Horse Racing Ireland (HRI) Racecourses, with responsibility for Leopardstown, Fairyhouse, Navan and Tipperary racecourses. In her role, she leads the development and growth of both raceday and non-raceday business, driving commercial performance across conferencing, events, hospitality and corporate experiences. 

Clodagh also supports the racecourses with partnership development and race sponsorship for each of the four racecourses individually, working closely with brands and stakeholders to create impactful, long-term collaborations that maximise value and visibility.

Combining strong commercial focus with a deep understanding of the racing industry, she plays a key role in enhancing the customer experience and elevating the profile of HRI Racecourses on the domestic and international stage.

Daniel Gidney is a rare breed of venue leader that has overseen international football, rugby, and cricket. A sports industry CEO for 20 years now, Daniel joined Lancashire Cricket in late 2012.

He has just led the sale of Manchester Originals Franchise to RPSG Sports with a record breaking £116m valuation including the 2nd highest revenue multiple after Lords Cricket Ground.

He launched the first ever cricket bond as part of an innovative £12m fundraising to support the development of a new 150-bedroom hotel alongside securing a franchise agreement with Hilton Worldwide which opened in August 2017. A 100 bedroom extension of the hotel taking it up to 250 bedrooms was completed in 2023. This was the culmination of a ten year £75m stadium redevelopment of the 160-year-old Club.

During Daniel’s 14 - year tenure, he has built a strong team of leaders that have many achievements to their name. The Club has generated record cumulative profits during this period (a turnaround from the previous 4 years £9M losses), and the securing of the largest ever stadium naming rights in First Class Cricket with Emirates. (recently extended to 2029). There is only one stadium with a naming rights partner independent of its ownership in the Premier League.  2023 will see the Club achieve a record turnover of over £38m compared to £10m in 2012. With only £3m of broadcast revenue, £35m non broadcast revenue is larger than a number of Premier League Clubs.  

Also securing an Ashes Test and an ICC World Cup semi-final and 5 pool games in 2019 (including the iconic India vs Pakistan match attracting over 1 billion viewers). Then securing the 2023 Ashes and named a Host venue for the new 100 ball tournament and now a new 7 year international major match package secured out to 2031.The launch of Lancashire TV saw the Club become the first English cricket team to stream matches live direct into India and for its feed to be used by Sky.

Emirates Old Trafford has won multiple awards over the past ten years.

Previously CEO at the Ricoh Arena, he moved the business from £3.2m loss to in excess of £3 million ebitda. An award-winning venue, with Daniel securing the Olympic Games to the venue and to the region. Daniel created a £10m + turnover business for non-match day conferencing and events from scratch, a European market leader in its field. Daniel served on the Coventry and Warwickshire LEP and chaired the region’s Tourism Taskforce.

Daniel was also named the 2011 Midlands Businessperson of the Year and latterly 2014 Trafford Businessperson of the Year and 2019 Stadium Business Awards outstanding contribution award.

Daniel has an MBA from Durham and is a former district councillor for Stratford upon Avon, where at 25 he was the youngest ever to be elected.

Paul Michael is Managing Director at Coventry Building Society Arena and is responsible for the strategic, operational and commercial direction of the multi-purpose venue.

He has more than 20 years’ experience in the leisure and hospitality sector and became Managing Director of the Arena in 2023 – since his appointment the venue has attracted a record 1.2 million visitors per annum under Paul’s leadership.

Paul is an advocate for hospitality and leisure in Coventry as chair of Destination Coventry’s board, supporting the development of tourism strategies in the region, and nationally he supports the events industry as a member of the Association of Event Venues (AEV) board.  He is also a Coventry & Warwickshire Place Board Member, supporting collaboration across the region.

Jon Lee is the Executive Creative Director and a co-owner at 20.20 Ltd, responsible for setting the vision and direction of the company's creative offerings. He is a powerful advocate of our collaborative and strategic approach.

As well as overseeing the creative direction of the business, Jon is instrumental in the success of their projects, from leading the transformation of Arsenal’s Emirates Stadium for over 15 years, he has led the branding and “Arsenalisation” of the entire stadium, including creating the masterplan and design for each of the world leading hospitality experiences at the club.

His expertise in developing successful fan engagement and brand experiences has given Jon the opportunity to lead amazing projects on both sides of the Atlantic. From Manchester City FC, Liverpool FC, Wembley Stadium to West Ham United’s new home at the London Stadium. He has been responsible for changing Ascot Racecourse’s approach to hospitality with the On5 restaurant; and subsequently redefining the brand experience across all the hospitality areas at Churchill Downs Racetrack in Kentucky.

Jon has been working closely with Maple Leaf Sports & Entertainment in Toronto on the rebranding and experience definition of the Scotiabank Arena.

His influence is also helping redefine the retail and leisure industry, from the reimagining of Odeon’s flagship cinema at Leicester Square London; defining a new retail platform for mobile operator Three; to redefining the world of affordable fitness with the rebranded experience of UK market leaders PureGym.

jon.lee@20.20.co.uk

Since 2026 Marc is the Director of Premium at Everton Football Club, where he is responsible for the strategic leadership, commercial performance, and overall delivery of the Club’s premium and events proposition. In this role, Marc oversees the development and execution of premium experiences across matchdays and non-matchday events, ensuring Everton delivers market-leading hospitality that strengthens supporter relationships, drives revenue growth, and reflects the Club’s long-term ambitions.

Prior to this, Marc was the Strategic Sales Manager at the Welsh Rugby Union, having joined the business in 2017. Marc led the sales & strategy for the joint venture that was Principality Stadium Experience. PSE has an exceptional track record in delivering world-class events and boasts unrivalled knowledge of the hospitality and public retail market within the UK. The team has successfully managed the logistics and catering for all events at the stadium since its opening in 1999, including the UEFA Champions League Final 2017, Rugby World Cup fixtures, Six Nations tournaments, WWE events, World Championship Boxing, and major concerts — including a record-breaking four consecutive sold-out nights of Ed Sheeran.

Before joining PSE, Marc spent just under six years at Manchester United, where he worked in a Business Development role, gaining extensive experience in commercial strategy, stakeholder management, and delivering premium experiences within a global sporting organisation.

Gareth Lloyd is the Business Development Director at Olympia Events, the team responsible for managing the historic event venues at Olympia, alongside the new International Convention Centre and The Addison premium lounge. 

He joined the business in February 2025 and leads the venue’s commercial growth strategy, with a focus on driving new revenue through event diversification as Olympia undergoes its £1.3bn transformation into a world-class events and entertainment destination.

Gareth brings over 26 years of experience across sport, events and live entertainment. His expertise spans venue-wide sponsorship, media and digital sales, business development and long-term commercial strategy.

Prior to Olympia, Gareth was UK Sponsorship Sales Director at ASM Global’s European division, where he secured major commercial partnerships, including long-term collaborations and venue naming rights across a national portfolio.

He also served as Head of Partnerships for the Birmingham 2022 Commonwealth Games, delivering a successful partnership programme, and previously held the role of Head of Commercial Media at NEC Group, overseeing partnership strategy and delivery across its venues.

At Olympia, Gareth is focused on attracting a broader mix of large-scale consumer events alongside its established portfolio of leading exhibitions. Working as part of a strengthened senior leadership team, he is helping position Olympia as a year-round destination for culture, entertainment and innovation in central London.

Gareth is a strong advocate for:

Commercial Growth & Event Diversification: Expanding venue revenue through a broader mix of consumer events, exhibitions and live entertainment.

Strategic Partnerships & Sponsorship: Unlocking long-term value through naming rights, brand partnerships and integrated commercial models.

Destination-Led Experience Design: Creating compelling, multi-layered visitor experiences that extend beyond the core event.

Venue Transformation & Positioning: Supporting the evolution of Olympia into a global, year-round destination for culture, business and entertainment.

Don is the Managing Director of the Sports & Events Division, after consulting with Parker since 2013, and is a lead professional in the industry of sports venue design, overlay, development, and event management. 

Before joining Parker Don served as Overlay Director on 5 x FIFA World Cups, 6 x Olympic Games, and was COO of the ICC Cricket World Cup 2007.

He has successfully delivered over 400 sports venues and major event development projects including 4 x FIFA 2026 Candidate Cities. Don was most recently the Overlay & Procurement Director for Grand Slam Track. Don specialises in stakeholder coordination, ensuring that all other contractors understand the user and performance criteria, delivery options and timetables required. 

Don is primarily involved in project strategy setting and his vast experience of delivering stadium solutions globally means that clients have access to all options and current models/solutions.

Will Mayes is the Founder and CEO of Layrd Design, a specialist stadium and sports interior design studio creating experience-led environments for clubs, venues, and fans across the UK.

Working with organisations including Ipswich Town FC, AFC Bournemouth, Huddersfield Town, Cambridge United, and Chester Racecourse, Layrd specialises in transforming hospitality lounges, premium seating areas, retail spaces, player facilities, and training grounds.

Passionate about the role design plays in modern sport, Will focuses on creating spaces that enhance fan experience, strengthen club identity, support commercial growth, and deliver memorable matchday and year-round experiences.

Layrd combines operational understanding with creative thinking to help sports venues maximise the potential of their environments.

Laurence McMillon is Senior Director, Food & Beverage, at Inter Miami CF.

Recognised as one of the industry’s most forward-thinking designers, Dan Meis is a senior vice president and global sports design lead for AECOM’s sports + venues practice.

Known for his bold and innovative approach, Dan has delivered some of the world’s most iconic sports venues, including the first fully transformable arena in Japan, groundbreaking NFL and NBA venues, and the newest stadium in the English Premier League.

Dan's design for Paul Brown Stadium was the first NFL facility to win the prestigious AIA Honor Award, while his work on the Crypto.com Arena (formerly Staples Center) helped cement its status as one of the top revenue-generating arenas in North America.

His commitment to creating “experiential” architecture has seen his projects redefine fan engagement and live entertainment experiences, with buildings across more than 20 countries that draw millions of visitors annually.

Featured in Time magazine as one of the “100 Innovators in the World of Sports,” Dan has twice earned the Business Week/Architectural Record Award for his designs’ impact on clients’ businesses. He has been named to Sports Business Journal’s “40 Under 40” list twice, recognising his influence on the sports industry, and was elevated to the American Institute of Architects College of Fellows in 2006.

Dan is a Registered Architect in multiple U.S. states, accredited by the Royal Institute of British Architects (RIBA), and holds a Bachelor of Architecture from the University of Illinois.

With over 25 + years’ experience in managing successful sales & marketing teams, Siân is currently the Sales & Marketing Manager for the Utilita Arena Cardiff, part of Live Nation. The role includes developing a core corporate business for events and premium hospitality sales, plus creating and delivering successful marketing strategies. 

Siân is a member of the Access All Areas 100, plus sits on the Board of Advisors for NOWIE – The Network of Women in Events and has recently co-launched the Hospitality & Events Network Wales – a growing group for event professionals within Wales.

Paul Reeves is the Chief Revenue Officer at Huddersfield Town and has led on the commercial development of the Football Club over the last two seasons as Town grow their off-field operations; to accompany their plight to achieve on field success.

In his current role, he oversees all revenue generating operations and has been central to some of their developments in terms of global partnerships, modernisation of hospitality options, ticketing strategy and retail development.

Having spent the last decade at Sheffield United as Head of Commercial, where he worked within their growth from EFL League One through to the Premier League, Reeves is well placed to talk about the benefits of how sport can work hand in hand with the business community for wider economic impact and benefit.

Introducing Huddersfield Town AFC

Formed in 1908, Huddersfield Town AFC has one of the proudest histories of any club in English football. Recognised as one of the most successful English clubs of all time, we were the first to win the English League title three times in a row in 1924, 1925 and 1926. This is a feat that has only been repeated by four other teams; Arsenal, Manchester United, Liverpool and Manchester City. This season marks the 100-year anniversary of the accolade and is an achievement that we are delighted to be able to share with all who join us on this trade mission to the Middle East.

The Club's current custodian is American businessman Kevin Nagle, hailing from Sacramento, California. Taking operational control of the Club in the summer of 2023, he has shared his aspirations to put the Club back in times of success and build pride for the Town and community as a whole.

In September 2025, Mr Nagle became the first ever Chairman to purchase outright the stadium, now named the Accu Stadium having secured a lucrative 5-year naming rights agreement with global fasteners company Accu Components Ltd. Its infrastructure, accessibility, and fan experience ensure readiness for elite competition, making it a venue capable of delivering a world-class football atmosphere and other sporting events and concerts. Spanning across the 53-acre site, the long-term development promises to be a catalyst for economic, social and cultural revitalisation in Huddersfield, benefitting residents, visitors, businesses and sports fans alike.

For more details visit www.htafc.com

Tom trained in Architecture before joining Skanska UK Construction as a Designer and Project/Planning Manager. Tom subsequently spent 12 years in major sports event delivery across operations, event and venue planning, contract management and operations, working on three Rugby World Cups (2003, 2007 and 2015), two Olympic and Paralympic Games (2012 and 2015), two ICC Cricket World Cups/T20 tournaments (2007 and 2010) and the 2008 Rugby League World Cup.

In 2018, Tom joined The Parker Company and has expanded the firm’s services to the EMEA market from our UK offices. He leads on client engagement and project delivery, most notably as Project Director on Everton’s new stadium, QPR new training ground and Fulham new stand and hotel.

As Head of Technology, Harry is responsible for driving technological advancements across all Levy partner venues, evaluating and deploying new digital innovations to resolve known challenges and enhance the guest experience.

In 2023, Harry moved across from Levy’s parent company, Compass Group UK & Ireland, to be part of the wider BUILT by Levy team. In charge of the tech division, his team of experts explore a wide range of technologies, including frictionless solutions, automated beer walls, self-order screens, smart vending, robotics, IoT, AI overlays and unified payments to solve real challenges at venues.

Through their efforts, Harry and his team are continually pushing the boundaries of hospitality technology and delivering tangible benefits to guests, operators and clients.

Since January 2012, Marie Smyth has been an integral part of the historic Croke Park Stadium,  currently serving as the Head of Venue Business. With a career spanning over a decade at this  iconic Irish venue, Marie has played a key role in shaping and enhancing the stadium's  corporate offerings. 

In her capacity as the Head of Venue Business, Marie spearheads sales initiatives and  coordinates a myriad of activities for Croke Park Premium, showcasing her strategic acumen in  the competitive events and hospitality industry. Her responsibilities extend to overseeing  Meeting & Events, where she ensures seamless coordination and execution of diverse  gatherings. 

Croke Park Stadium, with its storied history spanning over a century, holds a special place in Irish sporting heritage. Marie operates in a challenging yet thrilling environment with a capacity  of 82,300, 110 event spaces, 94 suites, and over 8,700 premium seats under her purview. Her daily challenges are as diverse as the events hosted at the stadium. 

Leading a dynamic team, Marie manages a wide array of clients, ranging from internal and  external to national and international, including corporate and association clients. 

Marie Smyth's tenure at Croke Park Stadium is characterised by her unwavering commitment to excellence, her strategic vision for business development, and her passion for creating memorable experiences in one of Ireland's most iconic venues.

Brandon Scott is General Manager, Enterprise Commerce at Mashgin.

Mashgin is the world’s best checkout experience. Powered by AI, Mashgin instantly rings up all of a customer’s items, no scanning or barcodes required, allowing customers to checkout in 10 seconds or less and helping a single cashier to help 3x more customers.

Over 4,000 convenience stores, over half of all U.S. professional sports stadiums, and hundreds of hospitals, universities, cafeterias, and ski resorts trust Mashgin to speed up checkout, enhance cashier productivity, and deliver the best customer experience.

Nick Walters is an experienced hospitality leader currently serving as the Head of Food and Beverage at the Motorpoint Arena Nottingham and the National Ice Centre.

Over his four years in the role, Nick has combined operations management with a passion for leveraging technology to elevate the customer experience in high-capacity venues.

Prior to his current position, he spent five successful years with the renowned DHP Family, acting as General Manager for two of the UK's most iconic grassroots and club venues: Rock City and Rescue Rooms.

Outside of spearheading large-scale arena hospitality, Nick is an avid live music fan and a devoted, lifelong supporter of Aston Villa.

With 25+ years experience in the business of sport, McIntyre first cut her teeth in the industry by running PanStadia magazine, where she was Publishing Editor, before spending 3 years as Publication Director on PanStadia & Arena Management magazine, which included working on the Stadia & Arena Asia Pacific event.

McIntyre launched Sports Venue Business (SVB) in September 2016, which quickly became the leading platform for the sector, delivering insightful interviews, in-depth feature articles and case studies, as well as video interviews, with more than 33,000+ industry professionals across the network.

Between 2018 and 2023, McIntyre and the Sports Venue Business team organised and delivered the ALSD International event on behalf of the ALSD, which grew from 120 attendees in the first year, to an astounding 450+ C-Suite executives by 2023.

For 2024, McIntyre and Sports Venue Business have launched SVB LIVE, featuring a series of global networking events and webinars, all culminating in the annual SVB LIVE Conference and Exhibition, with content driven by an Expert Council featuring industry experts from across the globe.

McIntyre boasts almost 30,000 connections in her LinkedIn account.

Whilst still quite fresh in the industry, Bethany Parr has been working on these types of conferences since 2018, when she was still a student at UCFB. She thoroughly enjoys seeing how the industry is growing and evolving.

Bethany's professional sports business journey began at Wembley Stadium, within the Capital Projects team, where she worked on various projects to improve the look and feel, customer journey, and health and safety within England's National Stadium. This role allowed her to work with many of the companies taking part in the SVB LIVE event. She is now back at Wembley, working as FA Events Coordinator for The Football Association (The FA).

Bethany spent 12 months working at Formula E, where she was an Event Project Manager, working on race weekends at circuits around the world, and seeing how events work in different markets.

Rob has 25 years of experience in sports and events, having worked extensively with rights holders, brands, host venues, governing bodies and agencies. He has a track record of implementing transformational change, developing successful marketing and commercial strategies and strategic alliances and has delivered projects in 25 countries.

Prior to joining P&J Live as MD, Rob was Commercial Director for Aberdeen FC and previously worked in senior roles in motorsport with the Superbike World Championship, Suzuki’s MotoGP team, and Powerboat P1.

He has written six books, recently returned from a trip to Everest Base Camp and enjoys trying to keep to a single figure handicap on the golf course.