Wednesday September 30th, 2026

Opening Night Icebreaker: Liverpool FC’s Anfield Stadium, including a special behind-the-scenes stadium tour, sponsored by Dawnvale and KAPPTURE/BRISK, to be followed by a drinks reception sponsored by Portview.

FYI: For those staying at the official show hotel, Malmaison Liverpool, and/or those who have requested transport, the coach will depart at 4.30pm.

Event Times: 5.00pm to 8.00pm

Venue: Anfield Road Stand, Anfield Stadium, Liverpool

Tour Sponsors: Dawnvale; KAPPTURE/BRISK; and Portview.

For those staying at the official show hotel, transport will depart from Anfield at 8.00pm to return you to Malmaison.

Thursday October 1st, 2026

Venue: Village Street, West Stand, Hill Dickinson Stadium, Bramley Moore Dock, Liverpool.

8:00am: Village Street opens for exhibitor setup.

For those staying at the show hotel, coaches will depart from outside Malmaison between 8am and 8.40am.

8:30am - 8:55am: Badge collection, with coffee, tea, pastries and networking in the Exhibition Hall. Sponsored by Aramark.

9:00am: Welcome: Katie McIntyre, CEO & Founder, Sports Venue Business & SVB LIVE. Handover to our official show emcee, Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

9:05am: Opening Keynotes: Colin Chong, Chief Real Estate & Regeneration Officer, Everton Football Club, followed by Aramark, speaker TBC.

9:35am: Levelling Up: Delivering a Next-Level Experience at Hill Dickinson Stadium. Speakers: Marc Lee, Director of Premium, Everton; Stephannie Dimelow, Director of Premium, Co-op Live / Oak View Group (OVG); BDP Pattern; …

10:05am: Key Projects: From New Build Stadia to Arena Developments. Speakers: Caroline James, General Manager, Utilita Arena Newcastle; Gareth Lloyd, Business Development Director, Olympia Events; Clodagh Fleming, Business Development Manager, Horse Racing Ireland; Richard Kenyon, Chief Executive, Nottinghamshire County Cricket Club/Trent Bridge; and Dermot Rigley, CEO, Prime Arena Holdings. Moderator: James Bradshaw, Managing Director, JBC Projects.

10:35am: Case Study: Reimagining Hospitality in Manchester City FC’s Etihad Stadium’s new North Stand. Speakers: John Berry, Managing Director and Jacob Regan, Client Manager, Dawnvale.

11:00am - 11:30am: Coffee, Tea & Networking in the Exhibition Hall. Sponsored by: Aramark.

11:30am: Capitalising on the Stadium Atmosphere as a Commercial Asset. Speaker: Jim Bell, Global Sports & Leisure Leader, Director, Arup

11:55am: Presentation/Case Study: KAPPTURE

12:15pm: AFC Bournemouth Case Study: Stadium Structures

12:35pm: Fireside chat: Robbie Balfour, VP, Brand & Marketing, The O2, AEG Europe and John Morello, VP, Business Development, Riptide Partners.

12:55pm - 1:55pm: Lunch & Networking in the Exhibition Hall. Sponsored by: Aramark.

13:55: Award-Winning Architecture. Speaker: Dan Meis, Senior VP, Director of Global Sports Design, AECOM.

14:20: From Guesswork to Growth: Data-Led Fan Experience and F&B Revenue. A cross-industry conversation exploring how top venues, caterers and brands are using fan data to move beyond assumption to insight, to sharpen the F&B offer and unlock new revenue. Speakers: Alex Haslam, National Account Controller - Head of 3rd Space, Diageo; Digby Vollrath, CEO & Co-Founder, Togather; and TBC. Moderator: Natasha Thiebaut, CEO, Premium Thinking.

14:50: Commercial Strategy in Multi-Use Venues. Speakers: Laura Chiplin, Major Stadium Events & EURO 2028 Director, Tottenham Hotspur; Paul Michael, Managing Director, Coventry Building Society Arena & Stadium; Lucy Hayes, Director of Operations, Warwickshire CCC; Marie Smyth, Head of Venue Business, Croke Park; and Rob Wicks, Managing Director, P&J Live. Moderator: Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

15:25: Powering Premium: The Latest Trends & Looking to the Future. Speakers: Laurence, McMillon, Senior Director, Hospitality and F&B, Inter Miami CF; Nick Walters, Head of F&B, Motorpoint Arena Nottingham; Jimmy Ord, Business Development Director, Fulham FC; and Matt Botten, VP of Premium Seating & Premium Strategy, AEG International. Moderator: Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

16:00 - 16:25: Coffee, Tea & Networking in the Exhibition Hall. Sponsored by: Aramark.

16:30: Presentation: Daktronics.

16:45: Delivering Hill Dickinson Stadium.

17:15 - 20:15: A VIP behind-the-scenes tour of Hill Dickinson Stadium, with F&B along the way provided by Aramark.

Tour Sponsors:

Aramark; Amazon Just Walk Out; Forward Associates; KAPPTURE; and Rider Levett Bucknall (RLB).

19:50-20:20: Buses return to the official show hotel, Malmaison Liverpool.

Friday October 2nd - Village Street, West Stand, Hill Dickinson Stadium

For those staying at the show hotel, coaches will depart from outside Malmaison between 8.20am and 8.40am.

8.30-9.00am: Coffee, tea and a light breakfast in the Exhibition Hall, sponsored by Aramark.

9:05am: Delivering F&B in an Extreme Event Environment: Inside Milano Cortina 2026. A practical case study of delivering an F&B experience in a particularly complex international event environment: remote mountain venues, challenging winter conditions, complex logistics and transportation of equipment and supplies, coordination with multiple stakeholders, and working within an international and multicultural environment. Speaker: Jonas Dijan, Event Manager, Lecturer in Sport Management, JD10 CONSULTING.

9:20am: How to Build the Best Business Club in Europe. Speakers: Bjorn Poels, CCO, Bundeling; FC Barcelona; Ajax; and AS Roma, TBC. Moderator: Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

9:55am: Presentation by atVenu. Speaker: Collette Inglis, Head of Marketing, atVenu.

10:20am: Presentation by Populous.

10:45am: Putting the P in Procurement: Procurement & the Pieces of the Project Puzzle. The more complex major sports projects become, the more moving parts there are. From Michelin-star restaurants to cleaning cupboards, thousands of items have to be costed, sourced and shipped. Speakers: Claire Crosby, Head of Operational Procurement, Everton Football Club; Donald Lockerbie, Managing Director, The Parker Company, and Tom Roche, Director, UK & Europe, The Parker Company.

11:10-11:40am: Coffee, Tea & Networking in the Exhibition Hall. Sponsored by: Aramark.

11:40am: Maximising Revenue & Enhancing Fan Experience in Premium Spaces. Speakers: Yvette Thompson, Commercial Venue Director, Newcastle United; … Moderator: James Bradshaw, Managing Director, JBC Projects.

12:05pm: Redefining Stadium Hospitality Through Operational Design. Speakers: Paul Reeves, CRO, Huddersfield Town; and Will Mayes, Founder & CEO, Layrd Design.

12:35pm: Tech Talk: The Latest Concepts & Innovations Elevating the Live Experience. Speakers: Harry Ridley, Head of Technology, BUILT by Levy; Dan Cook, Head of Ticketing, Welsh Rugby Union (WRU) / Principality Stadium; … Moderator: Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

13:10-14:00: Lunch & Networking in the Exhibition Hall. Sponsored by Aramark.

14:00: Presentation by Mashgin. Speaker: Brandon Scott, GM, Enterprise Commerce and VP of Sales, Mashgin.

14:30: The Stadium Product Mix: Revenue Touchpoints in the Stadium Ecosystem. Speakers: Joe Tromans, CRO, Worcestershire CCC; Ryan Norys, CRO, Tottenham Hotspur; and Daniel Gidney, CEO, Lancashire CCC/Emirates Old Trafford. Moderator: Peter Hopwood, Presenter & Moderator, Hopwood Story & Speaker Coaching.

15:00: Putting on a Show: Enhancing the Experience & Attracting New Audiences. Speakers: Guillaume Lairloup, Managing Partner, Event Venue Experts (EVE); and Sian Morse, Sales & Marketing Manager, Utilita Arena Cardiff / Live Nation Entertainment.

15:30: Panel: TBC

16:00-16:30: Closing Drinks, with networking and the announcement of the 2027 SVB LIVE Conference & Exhibition host venue and dates, plus details on the 2027 SVB LIVE Awards.

Event closes…see you at another SVB LIVE event soon!

(Please note, this draft agenda is subject to change)