Sunday October 5th, 2025

Opening Night Icebreaker to include an Arena Tour

5.30pm to 7.30pm

Venue: bp pulse Live or Utilita Arena Birmingham (TBC)

Arena Tour Sponsors: Dawnvale, Levy and Populous.

Monday October 6th

Venue: Villa Park

8:00am: Lower Grounds in the Holte Stand opens for exhibitor setup at Villa Park. (Exhibitors can also setup: 2-5pm on Sunday October 5th.)

8:50am - 9:15am: Badge collection/registration opens, with coffee, tea, & pastries, and networking in Exhibition Hall #1. Sponsored by Levy UK + Ireland.

9:20am: Welcome: Katie McIntyre, CEO & Founder, Sports Venue Business & SVB LIVE.

9:25am: Opening Keynote: Speaker TBC, Aston Villa Football Club.

10:00am: The Reimagining of Villa Park. Speakers: Laura-Marie Worsey, VP Venue Operations, Aston Villa, Martin Coulthurst, Director, CAA ICON, and Levy UK+I (TBC).

10:40am: Panel session: TBC

11:15am: Presentation: Steve McArdle, Director, Stadia & Venues, Global Payments, Inc.

11:40am - 12:00pm: Coffee, Tea & Networking in Exhibition Hall #1. Sponsored by: Levy.

12:00pm: Presentation: Dawnvale. Speakers: TBC

12:25pm: Presentation - Speaker: Dan Meis, SVP & Director, Global Sports Design, AECOM.

12:45pm: Presentation: Wicket. Speakers: TBC

13:10 - 14:00: Lunch & Networking in Exhibition Hall #1. Sponsored by: Levy.

14:05: Premium in the Arena Model. Speakers: Guy Dunstan, SVP & GM, Co-op Live; Jen Mitchell, Managing Director - Arenas, NEC Group; Lisa Turton, Head of Premium Sales, first direct arena Leeds; … Moderator: James Bradshaw, Founder & Principal, JBC.

14:40: Delivering a Next-Gen Fan Experience. Speakers: Franco Segarra, Director, Data/Analytics, Fan Experience & Ticketing, Valencia CF; Dayna Pawelak, VP Ticket Technology, Pacers Sports & Entertainment (Indiana Pacers); Stacy McGranor, Director, CX Strategy, San Jose Sharks; … Moderator: Morag Kent, CEO & Founder, Raccoon & Bear.

15:15: Panel session TBC. Speakers: Becci Thomson, Chief Commercial Officer, Co-op Live; …

15:35: Amplifying the Fan Experience: The Strategic Role of Game Day Graphics. Speaker: Dave Cochrane, Director, Light + Fury. Moderator: Katie McIntyre, CEO & Founder, SVB LIVE and Sports Venue Business.

15:55 - 16:15: Coffee, Tea & Networking in Exhibition Hall #1. Sponsored by: Levy.

16:20: Panel session TBC

17:00 - 19:00: A very special behind-the-scenes tour of Villa Park, with networking, F&B, and a few surprises along the way. Sponsored by Levy UK+I and Stadia by GL events.

19:10 - 20:00: Buses return those attendees staying at the official show hotels (Hyatt and Malmaison).

Tuesday October 7th

9:00am: Panel session TBC

9:35am: Are We Designing for the Wrong Audience? Rethinking VIP Stadium Seating. Speakers: Jakub Rachfalik, Managing Director, Forum by Nowy Styl; and Tim Hoddy, VP of Sales, Europe, Uniguest.

10:10am: Panel session TBC

10:45am: Panel session TBC

11:15am: Panel session TBC

11:45am - 11:55am: Coffee, Tea & Networking in Exhibition Hall #1. Sponsored by: Levy.

11:55am: Presentation TBC

12:25pm: Panel session TBC

13:00-13:40: Lunch & Networking in Exhibition Hall #1. Sponsored by Levy.

13:40: Panel session TBC

14:05: Panel session TBC

14:40: Closing Keynote: TBC

15:30: Buses take attendees to Birmingham City FC’s St. Andrew’s @ Knighthead Park.

16:00-17:30: Special behind-the-scenes stadium tour of Birmingham City FC’s St. Andrew’s @ Knighthead Park. Sponsored by Dawnvale and Levy.

17:30-18:30: SVB LIVE Awards

Event closes…see you at another SVB LIVE event soon!

(Please note, this draft agenda is subject to change)