The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, home to Premier League side Aston Villa Football Club, on October 6th & 7th, with an Opening Night Icebreaker on October 5th (venue TBC). This year’s edition will also feature the inaugural SVB LIVE Awards on the late afternoon of October 7th at BCFC’s St. Andrew’s @ Knighthead Park, recognising industry-leaders and outstanding projects.

Attendees will be treated to behind-the-scenes tours of Villa Park, St. Andrew’s @ Knighthead Park and one of Birmingham’s iconic arenas (venue TBC), while also benefitting from year-round engagement via the SVB LIVE Business Club.

With world-class speakers and an Advisory Board helping to shape the content, this is a must-attend event for sports and entertainment professionals, with a focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Fit-Out & Interiors, Sustainability and Technology.

Complementing the annual event is the SVB LIVE Global Networking Events series; the latest, sold-out edition took place at Fulham Pier on June 4th and welcomed 160 attendees. Previous editions have been hosted at Marvel Stadium in Melbourne, Australia, and at Leopardstown Racecourse in Dublin, Ireland.

SVB LIVE events are where the people behind delivering and elevating the live experience come together to discuss and dissect the latest trends, innovations and best practices, all while benefitting from unrivalled opportunities to network, collaborate and explore new possibilities.

SVB LIVE events are organised by Sports Venue Business (SVB), the leading platform for sector news, views and developments.

#SVBLIVE #PremiumExperience #FanExperience #LiveExperience #HospitalityIndustry